I dont know how, but I assume that all the fake shit being sold on amazon is very profitable for them. I assume they have a strong motivation to protect and foster all the fake shit, cus that's what they appear to be doing to the best of their ability (Reminds me of 'content-farm' videos on youtube)

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Also, If its not profit, there must be some 'perverse incentive' at some level of the company to act as they do.