If the author's premise is correct, that privacy is a marker of class, then a conclusion drawn from that is more people will be striving for greater privacy.

TBH, the comments are more interesting than the author's opinion.

https://forums.theregister.com/forum/all/2021/07/15/privacy_...

It's true that "privacy" from "tech" companies is not easy and could cost money if someone tries to replace every "service" that tech companies purport to offer with a supposedly "private" version. But is that the only way to approach "alternatives". See the comments.

What he is not considering is that luring users into surveillance with "services" ("let us do that for you") is neither easy nor cheap either. Arguably tech companies spend far more time and (investor's) money to lure users into surveillance and trying to collect ever more user data than I do to compiling and running different OS, using different software and actively managing a home network in ways that make personal UX better and tech company data collection and ad tech jobs more difficult. Plus I do not have to waste investors' money in the process or carry out instructions that require compromising ethics ("gentlemen do not read each other's mail"). Thankfully, when I spend time fiddling with computers I reap the results of my own work and follow my own ethics.