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A comment on Facebook users said no to tracking, and now advertisers are panicking. Parent comment

Re:Facebook users said no to tracking, and now advertisers a... by spfzero on Thursday July 15, 2021 @08:09PM (#27851664)
Yes, no one at the advertising agency is going "let's make sure each person gets relevant ads." They are saying, "let's make sure we can charge more by assuring the buyer that their ad went to the demographic they asked us to show it to."

They need to track so that they can "prove" they did what they sold.

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