The Blog starts with talking about how Funds use full-time brokers instead of discount brokers because the cost of brokerage is passed down to the consumer. In return, the Funds gets Kickback. The author calls this soft money.

In Next Phase, author talks about how every Fund creates hundreds of schemes and then name top performing ones as "growth fund" and move other funds there.

Thanks in Advance!!

Edit: It was posted approximately 3-6 months ago.