That example is entirely different, Amazon probably needs to have this functionality to process returns making it the same process for them to avoid legal ramifications.

It would be Orwellian if they did it for their own ideological purposes, sure. No evidence points to that being the case.

I’m not really sure what else to tell you. Welcome to American techno-capitalism? There are obviously massive problems of surveillance, missing tech legislation, tech monopolies, and a general thirst for technology adoption without observance of the potential ramifications.