Re:A privacy war is raging inside the W3C
by Terretta on Wednesday July 14, 2021 @07:12AM
(#27831793)
Your thesis is 1/2 wrong, the hardware slice isn’t declining, they’re baking a bigger pie.
iPhone 12 was biggest super cycle since iPhone 7. It’s not that hardware revenue is declining so much as the flywheel is spun up for the ecosystem.
… [2021] a record-breaking year for Apple, beating the previous full-year record of 231 million units sold in 2015.
Apple is also benefiting from a higher average selling price, with ASPs said to be trending "higher on a positive mix" for the iPhone 12 Pro and iPhone 12 Pro Max.
https://appleinsider.com/articles/21/03/22/iphone-12-supercy...
You can see this trend quite clearly already: in 2012 Apple generated only 6% of its revenue from services while in 2020 it was 20%. Services tend to be also more profitable compared to hardware.