Apple's brand is affordable luxury, as such, they aren't marketing themselves as a purveyor of Veblen goods.

Whether you buy into the marketing or not, the pitch is this: the latest iPhone is the best phone in the world, and if you can make the monthly payment, you can have it. It's like Warhol's observation about Coke: you can't pay more for a better iPhone, even if you're a prince or a celebrity.

You can pay extra for exactly two things: storage, which is invisible, or a red one.

Apple does make a few products which appear to exist to anchor the "luxury" part of this branding, such as a $999 monitor stand, or the AirPods Max, Hermes-branded Apple Watches and so on.

But their bread and butter is affordable luxury.