1. it's hard to judge about that right away. It would be cool to see the ads data beforehand. If I saw the ad performs poorly I would change it obviously. "[safe] money" is our brand, so it would be strange not to start with it.
2. the ad does not reference crypto. We had a mention of it on the landing page, that is all. We allow people to pay with crypto along with banking cards — so it's kind of your decision to go one way or another.
4. its more or less the same. You can be e2ee if you, say, have an encrypted version of Google Drive. e2ee in this case means that even though there's a server (which we also have) it cannot read the data in any way. We're mostly the same.
5. ok, we'll think about it, thanks!
Thanks for your detailed feedback.
https://support.google.com/adspolicy/answer/7645254?hl=en#zi...
We mentioned crypto because we allowed people to pay for our services using BTC or ETH, that is it! You're also allowed to pay using usual banking card.
Still, I submitted an appeal after we tore down this whole feature but no luck, still got banned after that.
Just to note it -- you may be suffering from a [curse of knowledge](https://en.wikipedia.org/wiki/Curse_of_knowledge)
> The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand.
here, as you know what your product's supposed to be and what the ad is supposed to convey, so you may be assuming that it's more obvious to viewers.
For example, when your ad starts with "[safe] money", you may know that it's your product's name. However, to a regular viewer who doesn't already know your product's name, it may give off an impression of a stereotypical scam.
As a thought -- it might help to get someone else to write a draft of an ad for you. Someone who doesn't already know what your product is, so you have to explain it to them. Then they can try to make an ad that corresponds with their initial conception of it.
Miscellaneous opinions:
1. The ad started with "[safe] money". I imagine most people would instantly disregard it as a scam and not bother reading further.
2. The ad references crypto. While crypto can be awesome, it's also great for scammers and the like. So if your ad is already at-risk for looking scam-y, stressing an association with a safe-haven for scammers might not do any favors.
3. The ad has a sentence start with "Tracking", then a line-break. People who want privacy generally don't want to be tracked, so that might be a poor happenstance.
4. It's not immediately clear how the app is end-to-end encrypted. That claim usually makes more sense if it's like a messaging-service, where end-to-end crypto implies security against the server. But if clients are just contacting the server, then "end-to-end" would seem misleading.
5. The ad said "100% open source". Unlike most of the stuff in it, that part does inspire more confidence. So much so that, personally, I might lead with it before even saying what the product is, or else immediately afterward.