Yeah I was thinking of this the other day with my YouTube usage. Me (and most I know in my generation) open any YT video with content we don't want marketed towards us in a private tab. Had someone comment on it when they were looking over my should the other day - and I realized that I just do it instinctively these days. Not even sure when I started or if it was a conscious decision... my generation just grew up with these algos and learned how to play them i guess