YT is certainly levering up the ad annoyance lately. It drove me to look around and I discovered not only is it better without ads, it's better without any social component at all. CloudTube uses YouTube APIs for what you actually want, just the video: https://tube.cadence.moe/
To the point where I'll boycott entire stores if an ad pisses me off too much.
Tangentially, youtube's ads are getting worse by the day and Hero Wars' efforts are now so damned desperate that they've gone beyond deliberately misleading to damned near pornographic.
It's bad enough that I'm considering completely dropping Google despite the inadequacy of DuckDuckGo and the fact I've had the same Gmail address since university.