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Re:80% of my traffic is excluded from Google Analytics by dpwm on Saturday July 10, 2021 @04:30AM (#27792005)
It would be interesting to let consumers have access to adtech tools. Instead of a subscription, I could set bidding limits on the ads that would have been shown to me.

I appreciate there are commercial reasons why this won’t happen, but it would be interesting. I’d also personally never trust any of the ad brokers to be honest with individuals without an army of lawyers.

Re:80% of my traffic is excluded from Google Analytics by jefftk on Saturday July 10, 2021 @07:58AM (#27792769)
Google tried something along these lines with Contributor ( https://en.wikipedia.org/wiki/Google_Contributor), which in it's first iteration would bid on your own ad impressions. It wasn't popular, partly because it didn't cover all ads (not every ad goes through a public auction) and partly because it fundamentally cost you money. They later tried another version, which only worked with specific partners but did exclude all ads; it wasn't popular either.

(Disclosure: I work on ads at Google, speaking only for myself)

Re:80% of my traffic is excluded from Google Analytics by pseudalopex on Saturday July 10, 2021 @08:42PM (#27797561)
All Google ads. Not all ads.
Re:80% of my traffic is excluded from Google Analytics by jefftk on Sunday July 11, 2021 @07:21AM (#27799978)
Are you talking about the second version? That one did exclude all ads on participating publishers, because to participate you had to set it up that way