It's mainly meant in jest, partly, at how corporations tend to imitate what seems to work for other, more successful corporations. Ie. at one point after FB, everyone and their mother wanted to make their own Social Media platform. Before that, Web Portals were all the rage. It's often about good ideas, but doesn't always make business sense. Implementations often miss the mark, especially in the beginning.

The term comes from this, and uncovers a bit of the futility about the so-called benefits of playing the imitation game:

https://www.steveglaveski.com/blog/the-curious-case-of-cargo...

The problem is that in the fast-paced corporate world, you either make your own startup (and usually fail at that), or you have to play the same game everyone else does. There's simply not enough time and resources to get ahead at everything. Unless you go for the smaller niche, ie. embracing agility. Of course, everyone and their mother is Agile (tm) these days too!