And yet, landlords keep using it. A $2500/month apt in NYC will cost $34,500 the first year -- but only $30,000 goes to the landlord. Can you help explain why a landlord would freely give up $4500 (standard 15% fee) in potential revenue?
For someone new to the market it is essentially a hidden fee you find out about at buy time. Since 90% of places do this it would be a huge hassle for a tenant to try to avoid the fee, especially with the pressures surrounding shopping for housing. It's not the same at all as changing a list price.
So, like Airbnb? Last I checked, that platform -- without a person -- also charges renters about 15% or more. And you don't even get to actually visit the place before you commit to paying the fee!
Before you try to argue that landlords wouldn't pay them if they didn't contribute - the landlord doesn't pay! In cities where the landlord has to pay, you will find agents are used much less often and charge cheaper prices for these sort of rental services. The problem is when the landlord chooses the agent but the tenant has to pay. Every agent just charges the max allowable fee, and the majority of landlords stick with this scheme, whether out of stubbornness, loyalty, or kickbacks I don't know - but it hurts tenants far more than landlords. Otherwise you are correct, landlords would stop using them unless their prices went down!
Let me know when a real estate agent makes their own website that gains traction across the city.
Additionally, the landlords will often give first dibs to internal housing sites for local universities or to other current tenants to spread to their network. So it frequently doesn't even require posting on a public site, and in these cases the agent only becomes involved in the situation when it is time to fill out the rental app. This is especially common when people move for grad school or choose to stay after undergrad and want to live near their peers/friends. So you can imagine the sheer amount of money that gets collected for 0 return in Boston.
I'm not against real estate agent commissions in general obviously, but the way rental brokerage fees work is an absolute scam in parts of the US.