Could of observations:
Many people are making good content.
If you skip all of what you said and just upload to YouTube chances are you expose your content to X-hundred million people and you can then promote it just like you said.
You are correct. My point was that you can still build an audience without being locked into a silo or megacorp the exact same way you would for a normal blog. My point was not that doing so is easier.
If your content is good, it should succeed without a megacorp's help.
Incorrect. Uploading a video from a brand-new account on Youtube doesn't expose it to anyone. When someone searches "[your video topic]", what are the chances that yours come up, assuming it's a common enough topic?
The algorithm doesn't surface videos unless you've created a fairly substantial library that tells YT that you intend to post up for the long term.
This is a good description of Content Strategy. Nothing becomes popular on its own. You have to do the work of getting it in front of people's eyeballs, and improving the work after receiving feedback.
This service gives you a website, so I'd imagine you'd get an audience the same way you normally should on a typical blog:
- Make good content
- Judiciously share that content and collect feedback
- Let members of the circles you shared with continue the cycle as they re-share, adapt, cite, and respond to your content.
- Notice other people hosting websites of their own that mention you; advise them to follow the same steps.
- Sit back as the recursion triggers logistical growth.
This strategy has worked out quite well for multiple online identities of mine. Truly good content doesn't need a silo or advertising to be recognized.