Re:Juul bought an entire issue of a scholarly journal
by rchaud on Thursday July 08, 2021 @01:26PM
(#27775180)
> I think if Juul was marketed as a smoking cessation product I’d have no problem with it.
This is precisely how I remember e-cigarettes being marketed when I first heard about them 10 years ago. I was a smoker then, so my ears perked up.
They clearly switched their marketing to target kids who didn't even smoke to begin with. 'Juul' was synonymous with teenagehood during the mid-2010s, at least if my recollection of IG memes from that time are accurate.
This is precisely how I remember e-cigarettes being marketed when I first heard about them 10 years ago. I was a smoker then, so my ears perked up.
They clearly switched their marketing to target kids who didn't even smoke to begin with. 'Juul' was synonymous with teenagehood during the mid-2010s, at least if my recollection of IG memes from that time are accurate.