Yeah but that kind of defeats the consent manufacturing illusion to say the actual entity instead of the vague "society" to brainjack people with presumed social pressures.

Presumed social pressures? There's plenty of very real social pressure against marketing vaping to non-smokers.

Alarmingly there are also many people, especially young people, who believe that vaping is safe, and if educating them is "consent manufacturing" then let's manufacture some consent on this issue.