Re:No More Movies
by wpietri on Tuesday July 06, 2021 @04:23PM
(#27753757)
Hollywood certainly involved, but I think something closer to the root cause is that the number of tickets sold for films in the US peaked in 2007: https://www.the-numbers.com/market/
I think the root cause of the ticket shift is technological: cheaper screens, higher resolutions, better bandwidth. People have lots of entertainment at home.
So what does that shift mean? Execs get risk-averse in flat/contracting markets, which alone would account for some of the perceived decline. Artists and execs who are excited for innovation/risk are going to move toward expanding market segments, meaning toward streaming.
Also important here is who is buying tickets. 20 years ago I would happily haul my ass out to an art-house theater to see something novel and interesting. Now it's almost all available from my couch; the hard problem is picking something. More educated audiences are more likely to have the money and technology to watch from home, making niche theater-distributed films even riskier.
What's still going to work in theaters? Things with mass appeal and audiences, especially ones that take advantage of the kind of sound/video that most people don't have at home. Things where audiences know what they're getting. Of the top 20 films from 2019, 18 were related to existing IP, and the other two were from famous directors: https://www.boxofficemojo.com/year/2019/
I think the root cause of the ticket shift is technological: cheaper screens, higher resolutions, better bandwidth. People have lots of entertainment at home.
So what does that shift mean? Execs get risk-averse in flat/contracting markets, which alone would account for some of the perceived decline. Artists and execs who are excited for innovation/risk are going to move toward expanding market segments, meaning toward streaming.
Also important here is who is buying tickets. 20 years ago I would happily haul my ass out to an art-house theater to see something novel and interesting. Now it's almost all available from my couch; the hard problem is picking something. More educated audiences are more likely to have the money and technology to watch from home, making niche theater-distributed films even riskier.
What's still going to work in theaters? Things with mass appeal and audiences, especially ones that take advantage of the kind of sound/video that most people don't have at home. Things where audiences know what they're getting. Of the top 20 films from 2019, 18 were related to existing IP, and the other two were from famous directors: https://www.boxofficemojo.com/year/2019/