>The company has developed a way to track your gaze to make sure you're actually looking at the PreShow commercial. The app also places a green border around the edges of your screen to confirm that it sees you. If you look away for too long, or leave your seat, the ad automatically pauses and you'll get a red border around your screen.

This horrific shit is all ready to go, I think there is no hyperbole or irrational slippery slope at all