Were regular Ocado users and its been a life saver during the pandemic - but - we have noticed that we keep ordering the same produce each week, the amount of new items is minimal compared to when we used to go into the store. Yes they suggest things but the suggestions (for us) have been poor whereas in store we would tend to try more new things. This may just be us and the algo works better for others but I think it should there is still much room for improvement in recommendation algos and there is a discovery challenge with online vs offline for groceries.