Please put something more into it to make it different than d-link's or any other wireless picture frame that can also pull stuff from facebook/etc. Is there an ease of use advantage?

Just saying its "social" is played out and only works in the valley. Everybody is doing that these days. Hardware is normally a different game than software and is played by different rules. The marketing is totally different as well. That's awesome that you guys have been able to put a solid piece of hardware together. Don't let all that work, and all that future work, go to waste by falling into a web 2.0 trap. :)