1. Future Meat has reduced the price from hundreds of dollars to below $4 for 100g of cultured chicken in the last decade. They are projecting to reach cost parity with traditional meat within the next 8 years. The story is very similar for other types of cultured meat. 2. Even if we replace the meat-based goo used by the biggest fast food chains it’s going to have a massive impact on numerous industries. Cleaner, safer cultured meat with a flavor profile completely controlled by said fast food chains? What would consumers not like here?