First, whether lichen can survive in full sun with a watering robot to tend it, doesn't really tell us anything about whether humans can survive on Mars. (Lichen is also growing inside the Chernobyl reactor.)
Second, hopefully we haven't contaminated Mars with Earth life yet. If we have, it would make it much harder to find Martian life buried somewhere, or trace evidence of previous life on Mars in the deep past. It's official policy, and has been since the start of the space era, of all the space agencies (which they follow with varying degrees of actual commitment in practice, I assume) to avoid contamination of any planet with Earth life. Until we can conclusively rule out life or past history of life on a particular world, we should probably keep to this policy.
The first habitats will probably not use any martian resources. First uses will probably be as construction materials. Then possibly as a fuel source. Those are the high-mass uses. Things like growing food/oxygen don't require much mass and so are far down the list.
Oxygen combined with other atoms is not rare. From https://en.wikipedia.org/wiki/Composition_of_Mars
> Based on these data sources, scientists think that the most abundant chemical elements in the Martian crust are silicon, oxygen, iron, magnesium, aluminum, calcium, and potassium.
The problem is separating the Oxygen from the other materials to get Oxygen molecules that you can breath, and that requires a lot of energy.
Last year some team made a project to produce Oxygen molecules in Mars using the soil and energy, with some method similar to https://en.wikipedia.org/wiki/Aluminium#Hall%E2%80%93H%C3%A9... (Here the process use Carbon rods as cathodes, that get "burned", but IIRC their idea was to avoid the Carbon rods and collect the Oxygen molecules.) I'm not sure if this early prototype is viable, anyway.
Also, extracting the Oxygen molecules from CO2 requires also a lot of energy. Plants need a lot of sunlight to do that and the artificial methods also need a lot of energy.