This direction feels too natural to me: there's so much motivation for a corporation to control the consumer that I don't see how any individual solution will enact change as a steeply uphill battle. The whole situation is almost like climate change, where the corporations responsible are too big and too misaligned to change.

If it's not too late to radically alter our economic system to combat climate change (which I certainly hope it isn't) I think we can fix tech by almost extension.