I know the benefit. I'm saying the obstacle is the same. Tell the shareholders "Hey, we're hiring expensive lobbyists to go to Congress and explain why we shouldn't be beholden solely to making you the most money when it does harm to the planet", and they're probably going to start clamoring for the board to replace you. Certainly, they will be if the more benign "Hey, we're focusing on long term sustainable growth that won't destroy the planet, at the expense of short term profits" would lead to you being replaced.