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Re:Sriracha hit revenue of $150M a year with no sales team o... by musicale on Wednesday June 30, 2021 @07:04PM (#27694565)
> It is basically like Heinz Ketchup.

Sriracha does seem to be northern California's version of ketchup - it is ubiquitous in restaurants. You can even get it at Starbucks, though I've never seen anyone add it to hot drinks.

I've seen it a lot in southern California as well, although various Mexican hot sauces are also popular, as is Tabasco.

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