Maybe I attribute too much value to the costs of physical distribution. Either way, my point is that I don't think in-app advertising is the sole driver of the price point we see for Windows today compared to the price point we saw in the 90s.

I find it hard to accept the explanation that in-app advertising is the tradeoff I get when buying a tech product at a given price. Either it's free and it serves me ads, or I pay for it and I get to opt-in to ads if I choose.

It's the same argument for Smart TVs. These companies know they can have their cake and eat it too.