Don't believe the lie that ads and dark patterns are the only way to run the internet. I remember the internet of the 90s, we had ways to look at cat pictures, too. And ads back then were way less obstrusive and tracking basically nonexistant.

The issue is that FB+Insta try very hard to become the first/default go-to place for people to post content, just to lure in others and extract value out of them.