Re:Sriracha hit revenue of $150M a year with no sales team o...
by dragonwriter on Monday June 28, 2021 @03:23PM
(#27666532)
> The fancy Dijon ketchup never tastes better though.
To your taste, sure. For lots of people, the same thing is true of dijon (and other not-French’s-yellow) mustard.
OTOH, plenty of people disagree with you on that, which is why there are established, succesful—if individually mostly niche—alternatives.
> Heinz has had decades and armies of food scientists and tasters to dial in their recipe.
So did French’s. The hard part of getting broad reach on alternatives isn’t making some alternative that enough people will like if they try, but getting enough people over the activation energy threshold to try. Grey Poupon’s breakout marketing campaign in the 80s did that for mustard; there hasn't been an equivalent for ketchup.
And, sure, that probably doesn’t unseat the dominant player, but that’s not what thr uothread discussion of “dijon” alternatives was about.
To your taste, sure. For lots of people, the same thing is true of dijon (and other not-French’s-yellow) mustard.
OTOH, plenty of people disagree with you on that, which is why there are established, succesful—if individually mostly niche—alternatives.
> Heinz has had decades and armies of food scientists and tasters to dial in their recipe.
So did French’s. The hard part of getting broad reach on alternatives isn’t making some alternative that enough people will like if they try, but getting enough people over the activation energy threshold to try. Grey Poupon’s breakout marketing campaign in the 80s did that for mustard; there hasn't been an equivalent for ketchup.
And, sure, that probably doesn’t unseat the dominant player, but that’s not what thr uothread discussion of “dijon” alternatives was about.