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A comment on Sriracha hit revenue of $150M a year with no sales team or ad spend. Parent comment

Re:Sriracha hit revenue of $150M a year with no sales team o... by shakil on Monday June 28, 2021 @02:50PM (#27666022)
In India, and stretching into the Indian diaspora worldwide, Maggi Hot and Sweet sauce became extremely popular, and for some things such as samosas you can almost never use the regular Heinz ketchup - it has to be paired with Maggi Hot and Sweet.
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Re:Sriracha hit revenue of $150M a year with no sales team o... by LargoLasskhyfv on Wednesday June 30, 2021 @12:20AM (#27684817)
Funny. As a german I avoid anything Maggi, while spicing up my pizzas ('Diavolo' which is basically a Pizza Salami with some added red onion stripes and pepperoni) with varying tandoori spice mixes, sometimes chili in addition, about 2 dozen jalapeno slices and Sri Racha :-)
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Re:Sriracha hit revenue of $150M a year with no sales team o... by ngc248 on Tuesday June 29, 2021 @01:44AM (#27672239)
Yeah, heinz tastes weird ... The Indian palate is more used to the Maggi ketchup/sauce taste profile
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