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Re:Sriracha hit revenue of $150M a year with no sales team o... by vertis on Monday June 28, 2021 @11:14AM (#27662994)
The don't change your recipe is certainly true. I remember Arnott's (Australia) has a disastrous backlash[1] when they tried to change the flavour of BBQ and Pizza Shapes.

[1]: https://www.smh.com.au/business/consumer-affairs/arnotts-sha...

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