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Re:Sriracha hit revenue of $150M a year with no sales team o... by AdmiralAsshat on Monday June 28, 2021 @10:32AM (#27662495)
Interestingly, when ATK did a tasting panel on Sriracha sauces, they slightly preferred the Kikkoman brand over the original:

https://www.youtube.com/watch?v=bBLvKe9vors

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