The whole reason that regulators had to step in was that companies absolutely were pushing these kind of complex, high-risk non-cryptocurrency financial products to ordinary consumers that didn't understand how they worked as a way to make money fast, through ads in mainstream places like YouTube.
Re:UK regulator clamps down on Binance
by oarsinsync on Monday June 28, 2021 @09:38AM
(#27661801)
Or on the front of football players shirts, in the form of sponsorships.
The job of the FCA, and of regulations in general, is not to shield people from risk and losses, it's to prevent scams and to make sure people are informed of the rules and of the risks.
Basically the law is not there to prevent people from making bad decisions, it's there to ensure that they can make informed decisions.