This is kind of the emotional mechanism behind a lot of crypto investment. It's not intentional, and it's kind of sneaky, but with the strong fluctuations and chance of "hitting it big" there's always the "what if..." feeling. As someone who doesn't care much for crypto (in its current form anyway) and was never involved in it at all, even I have this to some degree as I was aware of it very early on (when it was still interesting, instead of what it's become now).

This is probably a big reason why there are so many "amateur" investors compared to more traditional investments/trading.