I was really excited for most of the time reading thinking “A privacy-first general data store that lets us donate insights for the common good, and may even end up being a marketplace where we can choose to sell data. This is so cool! I hope they have a mobile app so I can record things like what I ate for supper or how long I looked at a screen today”

But, it seems like they’re just tracking browser behaviour, and there’s absolutely zero place for people to add their own data?

Why bother giving it a branded name then? Why not “crowd-sourced browser behaviour study in partnership with ____”?