Re:How to outsource marketing for your side project
by tluyben2 on Saturday June 26, 2021 @10:56AM
(#27642396)
Well compare it with a big software consultancy outfit. You will pay and hardly get anything and yet they remain big and keep their name. Same goes for many big name marketing agencies: pay a lot, get nothing and they go on to business as usual. I am not sure it is not honest: it is, at least, lazy. I have seen it with so many software, marketing, investor relation, lawyers, accountant etc companies: they do the absolute minimum they can get away with, possibly just copying all from a previous client and charge the world for it.
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Re:How to outsource marketing for your side project
by libertine on Saturday June 26, 2021 @11:09AM
(#27642525)
That was kind of my point, it's a behavior across any industry, it's not specific to marketing, or dev shops, finances, law...
The thing with consultancy it's kind of what you've said: they've built models/systems that kind of work with minor tweaks and sell it to other companies.
It's done because the perception of building those systems from the ground up seem more expensive then to get it "installed"... which might be true for many scenarios, but for others, it might not.