90% of my use is actually just treating it like a whiteboard. The features that help me are the grid, the smoothness of the tools, the ease of export to slack and so on to quickly share.

For example, I drew a diagram of a river to represent the data flow through the client's company, and was able to shade chunks in yellow to represent team pissing into the river with bad quality data and how that affects the major consumers downstream. They got the idea instantly.