Non-conformity and conflict are not always bad things. They can be a symptom of disharmony, but the correct solution to the disharmony may be a shifting of the status quo, rather than a stamping out of the dissident voices. The path of least resistance to reducing conflict is to silence dissident voices, but that removes a valuable source of constructive change that reduces conflict in the long run.
Psychopaths like psychopaths.
https://www.psypost.org/2018/10/study-psychopaths-are-attrac...
A lot of online interaction is based on "If I can prove how this person is terrible, then I can be happy because I've proven to myself that I'm a better person.". Well, a glance at this Twitter account makes me feel better, because I'm certain he's a very unhappy troll, because people looking for offense wherever they turn surely will find them, and he's probably a very unhappy person because he feels he's been offended every day. Ah, that sweet persecution complex!
But trolls usually know they're trolls. On the other hand take for example Twitter user Oli London [1]. I can no longer tell parody from sincere in this "influencers" persona, but wow, does it drive engagement. Is this guy ok? There are thousands of accounts cheering him/them and many others on.
[1] https://twitter.com/OliLondonTV