Yeah, they are just trying to get devs to try their tooling. If tool was amazing, this would be great. But it's hardly the big exploitation people are describing here though it's a bit true that bug fixing is less fun for some and so is often ignored.
That said, other providers of this type of tooling might take some ideas from something like this.
That said, other providers of this type of tooling might take some ideas from something like this.