> Mozilla strikes me as an organisation with too many resources for its own good. They keep pursuing these random side gigs with limited unifying theme other than an excuse to spend money.

Why does this appear to be "random" to you? What is your definition of "random"?

Have you tried "putting on a Mozilla hat" and thinking about their priorities and goals? If you do, I think you'll likely see some connections. After you do this for a few minutes, I'm interested if perhaps you can see another point of view.