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Re:Show HN: DNS-powered website with no back end by faeyanpiraat on Friday June 25, 2021 @11:50AM (#27632300)
This won't work.

If companies cannot be bothered to make their websites user friendly in the first place, why would they do it in this new and obscure way?

It's like the episode on Dragon's Den where someone tried pitching a service that would call companies on your behalf, and would only call you to connect both ends when the music stops and a call center agent actually picks up the phone.

It's the job of the company to fix their long wait times, not of some 3rd party service, which may or may not work with a specific customer service number.

Re:Show HN: DNS-powered website with no back end by elliottinvent on Friday June 25, 2021 @06:03PM (#27636818)
Thanks for your comment.

Companies don’t need to adopt the standard for their data to be in DNS. We’re populating DNS with public website data already. All *.uk domains will be populated in the next 10 days. Then we’ll roll it out further.

In the example provided it’s mainly for big companies with lots of phone numbers. But NUM is for any machine readable data for any company - small traders, pubs, restaurants and more.