E2E is mentioned in the article as a target for few of the alternatives mentioned but how do you trust these companies to build the E2E tech safely unless it is open and if not E2E, I would trust them way less than big companies like Google to keep my data safe as data security is hard. Almost every other day some service gets breached.

If ads on Gmail are a concern, it is mentioned briefly in the article, you can get Google Workspace for yourself as a single user. It is way cheaper than the alternatives as well and after trying out Hey last year, I personally prefer Gmail.

Here is an excerpt from Google's workspace page (https://workspace.google.com/security):

> No ads, ever. Google does not collect, scan, or use your data in Google Workspace services for advertising purposes and we do not display ads in Google Workspace. We use your data to provide Google Workspace services, and for system support, such as spam filtering, virus detection, spell-checking, capacity planning, traffic routing, and the ability to search for emails and files within an individual account.