In europe, meaning shorter shipping routes, recycling existing batteries, and doing that using a novel hydrometallurgy process with 97% lithium recovery rate, lower emissions and a factory powered 100% from renewable energy. Plus they have $27B in orders already.

You left that little part out :)

They will be able to recycle batteries, but that's not where much of their current order volume or materials come from. The article is a word salad that conflates a series of unrelated points.

Northern Sweden is on the very fringe of Europe, though, so still far away.

1800km to Berlin vs 8000km to Shanghai. Quite significant.

and no customs borders to cross.