IMO the general-purpose semantic web (not that used in academia) is only useful for huge companies like Google, with the engineering capacity to understand all the different types of data that might be found.
At times, it seems it's almost complex by design to keep smaller developers from being able to consume the data and build anything useful on top of it.
> So you would you need the smb web dev platforms to support NUM to make it a reality?
That would be cool but it's not required for NUM to be broadly adopted. We provide a tool, NUM Server [0], where you can publish and manage data using simple online forms after proving authority for your domain name.
The best angle for us on this point, is actually through domain name registrars that offer add-ons to domain name registration and through agencies (web design, social, etc).
But easier than parsing the general web
This a very interesting assumption to tackle - how non-google players can leverage all those new semantic jsonlds? I'm pretty sure the barrier is lower to build a product aggregator or a product comparison site based on scraping the web. What else?
As for complicated , yeah, but business web platforms like Wix support those as part of SEO capabilities [2]. So you would you need the smb web dev platforms to support NUM to make it a reality?
1. http://webdatacommons.org/structureddata/#toc3
2. https://support.wix.com/en/article/adding-structured-data-to...