I kind of like how Apple's advertising went from "the computer for the rest of us" to "what's a computer?"
Well, uh, kid, it's a bit like that iPad you're using, but you can run any software you want on it.
Well, uh, kid, it's a bit like that iPad you're using, but you can run any software you want on it.
> They’re advertising an iPad as a replacement for the things most people use a PC or Mac for.
To me that sounds pretty similar, they advertise it with similar features, functions and in practice it's also used similarly.