Bear in mind, Best Buy should pay zero pennies for each of the millions of people trying to reach their website. It's absolutely inexcusable for a search company, which also owns an ad company, and also happens to run the web browser everyone's using, to create a system that basically taxes all attempts to visit a business's website specifically.

Honestly, what Google and Microsoft and such are doing in this case is trademark theft. They are selling the search result for a trademarked name they don't own, and when the actual trademark owner wants to be found by their own name... they have to pay for it.

I don't know who is going to file the case, but sooner or later, someone should, because it's a slam dunk.