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A comment on Brave Search beta. Parent comment

Re:Brave Search beta by dheera on Tuesday June 22, 2021 @09:46PM (#27599819)
> every major search ad provider allows ads to "lie" about the destination domain.

This seems like the real problem, not search ads as a concept

> So you may see an Amazon ad, it says it goes to Amazon.com, but actually directs through to realamazonlinkipromise.biz

Just disallow that? Problem solved.

If you want yet another filter, only allow public companies or companies that have raised >10M on Crunchbase to advertise, and have them verify that they are really who they are by asking them to put some string of your choosing in their DNS records.

[ Parent | on HN ]
Re:Brave Search beta by ocdtrekkie on Wednesday June 23, 2021 @12:23AM (#27600773)
> Just disallow that?

Sure, Google could disclose real advertisement destination URLs tomorrow if they wanted. But the marketers are their customers, and that would upset their customers quite a bit. Especially since a lot of their customers' entire purpose in paying for Google Ads is to exploit that particular feature.

[ Parent | on HN ]