It's so fascinating how diverse people's viewpoints are! My first experience of IKEA was that it was a confusing, frustrating, poorly laid out and inefficient labyrinth designed to get you lost, and also funnel you to the "hot dog" items that make them the majority of their profit. I've taken many of my parents and observed similarly people's parents and grandparents of friends get just as frustrated and confused at the layout. For god sakes, I just want to be able to walk in, go to the "kitchen decor" get what I need, and walk out. I don't want an "experience", but I digress.