One more example is the Oculus Quest 2 - it's $300 (64gb ssd) or $400 (256gb) for a truly outstanding headset, but it probably costs Facebook $400-$600 to make each unit of hardware. If you don't want to see ads[0] or log in with Facebook, that price becomes $800[1].
All i'm saying is that people will always pick the product that's cheaper but equivalent and are usually fine with post-purchase rent seeking via ads or a service fee that is (invisibly) tacked onto future purchases.
0: https://www.bbc.com/news/technology-57526135
1: https://i.judge.sh/lone/Derpy/HcfjI7YBPF.png ( https://business.oculus.com/products/ )
It’s additional revenue. The phone itself is already hugely profitable. In fact, the original business model didn’t include App Store revenue at all, and Apple were perfectly happy with that.
Besides, the hardware itself is already very profitable. The argument that the phone is subsidized by the additional revenue Apple gets is not very good. Apple aren’t entitled to make a certain level of profit. They should have to earn it. Every step of the way.
0: Tony Chen suggests that their anti piracy measures only need to account for attacks that would be cheaper than purchasing 10 games https://youtu.be/U7VwtOrwceo
Yeah so it would be ridiculous to say that Maserati would have to increase car prices if they couldn't profit as much off of after sale services.
>If you think the profit margins are too large you can just not buy that product.
Sure. Entirely irrelevant though.
It's the same for consoles - PS5 and Xbox Series consoles are quite literally sold at a lost or at-cost, and that miniscule amount they make off the consoles doesn't pay for the servers, software, or the margin they actually would want for engineering the hardware if they didn't lock purchases to their own stores and take 30% of those sales.
The only difference between iOS devices and these is that you can see an upfront profit on the purchase for iOS devices, even if that doesn't include the margin Apple actually expects over the lifetime of the device.
https://www.gamesradar.com/ps5-is-being-sold-at-a-loss-but-h...