I'm not so sure this means the landing page is effective. On the contrary, they fully expect people not to understand their product and need more explanation. Even then, I didn't get the value prop without reading the comments here. Why not just strip that all away and say what was said in the comments here, "By using Orbik, you don't have to do the management of the reward flow."

One sentence. Perfect clarity. Put that on the landing page.

And this is why I love HN - Your feedback here is invaluable and please do expect to see it on the next release. You are a genius.

Thank you!