I used to advertise my worth in how good my C++ is. Until I had a dumb after free error after git merging two adjacent line in the wrong order. A simple vector push done after capturing vector.begin instead of before. Nobody saw that in code review. Even reviews from C++ experts at the company. Of course it took 6 months until the first segfault. Invalidating 6 months of work. Rust would have not compiled. As simple as that.
Now imagine if you could write code without living in fear of making everything blow up because of a single moment of weakness. That's Rust for me.
What kind of system was this where a bug would literally invalidate all results from the moment it was introduced?
And it's not going to stop. That's the thing about the memory safety argument; the people making it have an endless supply of ammunition, resupplied daily.
Dumb, aggressive promotion is characteristic of "trendy hipster projects" usually abandoned once the "cred" harvest is finished, and people involved go on.